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Introducing the H.264 encoding standard

H.264 represents a revolutionary advance in video compression technology. It brings the promise of great performance advantages over today's leading proprietary codecs.

The standard’s significant advancement of coding efficiency (from D1 video quality at ~800 Kbps, to CIF at 64 – 256 Kps) makes it an enabling technology for a wide range of new applications, such as streaming mobile TV, IP HDTV and expanded PVR and storage options for home users. This international standard has risen in importance with its adoption by the 3G Forum, and is expected to join MPEG-2 as one of the world's most common digital video formats.

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